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Applying The Disney Method

5 minutes

The Disney Method is a structured approach to brainstorming and problem-solving, and can also be applied in catch-ups, team huddles and discussions. It involves three thinking styles: the Dreamer, the Realist and the Critic.

Here are the steps to implement it effectively:

1. Create 3 distinct environments.

Create 3 separate physical/virtual whiteboards or mental spaces for each thinking style. This separation helps participants fully immerse themselves in each perspective without overlap.

For example, use different rooms or clearly defined areas within a whiteboard to represent each mindset. Setting short breaks in between mindsets can also encourage this shift.

Assign someone to document ideas and discussions throughout the process.

2. Frame the conversation with a strong opening

Prompt your team to be on the same page with these starters:

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What is the issue to be resolved?

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What is the context/details behind it?

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What kind of outcomes are expected at the end of the session?

3. Start with the Dreamer Mindset

Begin by encouraging free-flowing creativity. Here, participants should feel uninhibited to pitch imaginative and ambitious ideas without worry for practicality or limits.

Questions to inspire this mindset include:

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What would we pursure if there were no constraints?

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What innovative solutions can we envision?

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What outcomes would truly excite us?

The goal is to create a wide range of ideas and encouraging creativity from each participant.

Tip: Be mindful of shutting ideas down. Letting your team pitch their thoughts without worry or fear is key in the brainstorming process.

Time is reserved for every mindset - it is necessary to be realistic, but at this moment it is also just as important to dream creatively.

4. Move into the Realist's perspective

Now, shift your team’s focus to think about what would work realistically. In this space, you and your team decide which ideas are practical and possible. Think of the steps required to action these ideas, the resources and skills needed and any practical, real-world considerations.

Here are some key questions:

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How can we turn this dream into a reality?

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What resources and timeframes are involved?

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What steps are necessary for implementation?

This stage turns creative concepts into actionable plans.

5. Adopt the Critic's viewpoint

Finally, critically evaluate the proposed plans. Identify potential weaknesses, risks and areas for improvement. It is all about refining ideas, making sure the plan will work.

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What challenges might we face?

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Are there any flaws or weaknesses in the plan?

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How can we mitigate potential risks?

Constructive criticism in this stage ensures that the final plan is realistic and possible. By addressing possible hurdles and weak points, the plan of action becomes a solid solution.

By systematically navigating through these distinct thinking styles, teams can creatively brainstorm without limits and shape these ideas into practical and actionable steps.

Sources

Coley, A. (n.d.). Using Disney Strategy for Creativity. The association for Neurolinguistic Programming. Retrieved from https://anlp.org/knowledge-base/using-disney-strategy-for-creativity

Elmansy, R. (2015). Disney’s Creative Strategy: The Dreamer, The Realist and The Critic. Designorate. Retrieved from https://www.designorate.com/disneys-creative-strategy/

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