Building your personal brand

A great personal brand must be precise and concentrated on a single core strength, talent or achievement. You can specialise in one of many ways: ability, behaviour, lifestyle, mission, product, profession or service.

Your  personal brand should have credibility and command authority through excellence, position or recognition within your domain or sphere of influence.

A great personal brand should be a true reflection of your personality.

An effective personal brand needs to be expressed in a way that is different from the competition, allowing you to stand out from the crowd.

Your personal brand must be evident in order to be successful.

Consistency in behaviour is important in driving your personal brand. Private conduct must mirror the public brand to be effective.

A personal brand takes time to grow, be unwavering and be patient. Strong brands endure over time.

Associate your personal brand with positivity and value. Good personal brands ‘give back’ to their domain and create goodwill.