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How to start a cultural transformation at the workplace
How to start a cultural transformation at the workplace
5 minutes
Summary
Companies make a big mistake in cultural transformations by treating it like a marketing campaign with a launch date and programs.
The Law of Diffusion of Innovations explains that only about 10% of people are early adopters who embrace new ideas.
To achieve mass-market success or stickiness, companies need to aim at the early adopters and achieve 15 to 18 percent market penetration.
Create workshops and initiatives that are voluntary and invite early adopters to participate in building the cultural transformation.
Grassroots initiatives from the bottom and formal corporate efforts from the top should work together for successful cultural transformation.
The process takes time, and success is guaranteed, but the duration may vary depending on the company’s size and culture.
Sources
YouTube. DenkProducties (2020). Simon Sinek: How to start a cultural transformation.
by
Simon Sinek
Simon Sinek is an unshakable optimist. He believes in a bright future and our ability to build it together. Simon has devoted his life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and return home fulfilled at the end of the day. Every day is an opportunity to inspire someone. Learn more at simonsinek.com.