Influencing

Science of persuasion

Science of persuasion

Key Takeaways:

6 universal principles of persuasion have been proven scientifically to make you more effective with influencing and persuading people. Watch this video for some interesting insights to each of the below principles:

 

1
Reciprocity
We feel obliged to give if we have been given something
2
Scarcity
If it's scarce, we want it more.
3
Authority
We're more inclined to follow requests from those we perceive as experts.
4
Consistency
We naturally strive to align our actions with our previous commitments, even if the original commitment was minor.
5
Liking
We are drawn to people who share similarities with us, who offer compliments, and who collaborate with us.
6
Consensus
We're more likely to engage in behaviours that we see in others, particularly those we relate to. This demonstrates the influence of collective behaviour on individual actions.
Tip: A good place to start is to create a plan to build rapport and relationships with your stakeholders. If people feel that you like them, they’re more likely to agree with you and be influenced by you. You can kick-start this process by creating an influencing map.
Sources
Dr. Robert Cialdini and Steve Martin. Science of Persuasion. YouTube> Retrived December 12, 2023. https://www.youtube.com/watch?v=cFdCzN7RYbw

Dr. Robert Cialdini and Steve Martin

by
Dr. Robert Cialdini and Steve Martin