The science behind improv and why it belongs in the workplace
The science behind improv and why it belongs in the workplace
5 minutes

Improv might bring to mind comedy clubs or spontaneous skits, but its real power goes far beyond the stage. Backed by neuroscience and organisational psychology, improvisational techniques are becoming a go-to tool for leaders looking to improve communication, collaboration and creativity.
At its core, improv is unscripted performance. Participants build scenes in real time, relying on quick thinking, listening and collaboration.
One of the most well-known principles in improv is “Yes, and…”. This simple but powerful mindset helps people affirm and build on one another’s ideas, rather than shutting them down.
Here’s how it works:
- Yes: Acknowledge and accept what someone else has offered.
- And: Build on it by adding something of your own.
This mindset fosters trust, creativity and psychological safety. Unlike “Yes, but…”, which can subtly reject or derail an idea, “Yes, and…” keeps conversations moving forward and encourages exploration of new possibilities.
It’s not about agreeing with everything. It’s about building collaboratively, rather than blocking ideas too early. When people feel heard and their contributions are built upon, they’re more likely to stay engaged and open.
Companies like Disney, Google, LEGO, and Airbnb have integrated this mindset into how they brainstorm, problem-solve and collaborate. Duncan Wardle, former Head of Innovation and Creativity at Disney, played a key role in bringing improv techniques into corporate environments.
Neuroscientist and surgeon Dr. Charles Limb has studied how musicians perform during both freestyle improvisation and memorised routines. His research reveals that during freestyle performances, there is a distinct functional shift in neural activity. With extensive practice, rappers appear to reorganise their brain function, allowing improvised lyrics to flow with minimal involvement from the brain regions responsible for conscious self-monitoring and behavioural control. This neurological shift fosters a mental state that encourages creative risk-taking and openness to new ideas.
Mastering improvisation techniques can help you tap into this state, enhancing your ability to think on your feet, listen actively and respond in a way to foster creativity.
While improv may have its roots in theatre, its benefits are deeply relevant to the workplace. Whether it’s during a brainstorming session, a team meeting, or a client pitch, improv principles like “Yes, and…” can foster a more agile, connected and innovative team.
Take a look at our practical steps to apply this in your team.

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